Additional GEA Project


How could we disrupt the toaster oven market with a reintroduction of a GEA classic?

Analyzing classic GE toaster oven

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Applied to two GEA brands

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opal ice issues.PNG
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How can GEA successfully introduce nugget ice to their refrigerators?

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How can GEA introduce smart dispense to consumers in a demonstrable way?

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How can GEA update GE branded handles in a familiar yet tasteful way?

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