Additional GEA Project

Archive

How could we disrupt the toaster oven market with a reintroduction of a GEA classic?

Analyzing classic GE toaster oven

Final Presentation individuals24.png
Final Presentation individuals26.png

features

toaster oven features.PNG

Applied to two GEA brands

toaster oven branding.PNG
opal ice issues.PNG
Final Presentation individuals17.png

How can GEA successfully introduce nugget ice to their refrigerators?

Final Presentation individuals18.png
opal ice design strat.PNG
Final Presentation individuals20.png
feature opal ice.PNG
Capture opal ice bucket.PNG

How can GEA introduce smart dispense to consumers in a demonstrable way?

Final Presentation individuals31.png

How can GEA update GE branded handles in a familiar yet tasteful way?

Final Presentation individuals32.png