I visited a lab that specializes in helmet safety.

What I learned horrified me...

47.1% of impacts are to the front of the helmet which

has never been designed appropriately

how can a bike helmet

be designed to be both safer and more desirable?


96% of bicyclists who died in 2006 were not wearing helmets

many users do not understand the severity of a crash or know how to act accordingly

I saw three distinct opportunities to create a better bike helmet

a safer form


and increased


a more educated



most portable

least portable

stylized / kitsch





-32 years old


-Boston, Massachusetts

-works and lives in the city



-desires to lead a healthier lifestyle and ride her bike to keep in the same shape she was in college

-wants to keep a professional look and the freedom to live the way she wants.


-she is afraid of traffic.

-She can't find a helmet that looks professional enough



-26 years old


-Seattle, Washington

-commutes to work in the city



-wants to save some money and time by taking public transportation and biking.


-he hates how cumbersome helmets are on the subway and doesn't know where to put it.

-he is prone to concussions but is unsure how to know for sure. He also doesn't know if he can reuse a scuffed up helmet.


Creating a flexible top might make

the helmet portable enough for a backpack

Material could be added to the

front in a number of ways

A break in material could visually

take weight off the front of the helmet.

Improved adjustability might

improve the overall safety

Asymmetrical design could be a trendy detail that may make helmets more desirable

Creating restrictions

I began with creating a restriction of adding 1 1/2 inches of extra foam padding to the front to create a safer form factor.

Form refinement

To further refine the form, I used clay 

and a manikin head to get a better understanding of it's proportions. Adding a crease on the sides seemed to visually break down the extra mass in front.

Exploring  collapsibility

To prove a possible direction to improve portability, I cast a shell of silicone (to mimic a soft shelled helmet) and attached modular pieces of foam on the inside. The form inverted successfully.

Foam mock-up

I built the helmet out of foam to get a 

proper understanding of its size

My Solution

The Form

soft HD Polyethylene shell

which the user inverts to pack away

modular polystyrene foam

pieces are attached to the polyethylene shell

breathable machine washable 

fabric is attached via velcro to ensure a comfort fit

polypropylene shell


accelerometer to send emergency

feedback to a phone app via bluetooth

breathable fabric strap

robust car-style buckle

A reflector wraps around to

ensure a safe experience around 

the clock


The helmet is designed

to collapse and store

easily in backpacks and

drawers to create an 

experience beyond

the bike.

fixed xray style cutaway helmet.png

The top half "pops" in by means

of the material inverting. the top

is "popped" out by pulling via the


The Branding

Aa    Bb   cc   dd   ee

Moon bold and light (and variations of them)

Aa    Bb   Cc   Dd   Ee


The slot in the "T"

mimics the slot through

the helmet top which

functions both as a 

vent and as an 

important touch point.


Quality Experience

The car-style buckle

gives a sense of

quality and safety

as well as an 

opportunity to use

the "T" in a functional


Get the feedback you need when your life depends on it.